TRU Brings U.S. E-Commerce In-House

Toys 'R' Us is bringing its U.S. e-commerce operations in-house and will build and manage new platforms for ToysRUs.com, BabiesRUs.com and FAO.com.

April 6, 2018

TRU Brings U.S. E-Commerce In-House

Toys 'R' Us is bringing its U.S. e-commerce operations in-house and will build and manage new platforms for ToysRUs.com, BabiesRUs.com and FAO.com that will launch at the end of summer 2016.

“As part of our TRU Transformation strategy, one of our most important priorities is to optimize our e-commerce business and significantly improve the customer experience online," says Fred Argir, senior vice president and chief digital officer, Toys 'R' Us. "To accomplish this, we believe it is in our best interest to manage and control all aspects of our e-commerce platform as we move forward. We expect this will provide us with the flexibility needed to grow and expand in an omni-channel world, while allowing us to rapidly respond to changing customer dynamics and an ever competitive marketplace.” 

The retailer had worked with its current e-commerce platform provider since 2006, and the companies will continue to work together to ensure a seamless transition over the course of the next year.  

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