Doug Wood, chief executive officer, Tommy Bahama, has announced the promotion of Chrisann Furciato to the newly created position of executive vice president, retail, e-commerce and licensing for the company, effective immediately.  

“Chrisann and I have worked together since she joined the company in 2004,” says Wood. “She has an incredible business acumen and has made countless contributions to our growth. Chrisann established and grew our licensing business, managed the home and accessories buy team, and has worked alongside DTG, design and merchandising. She has a thoughtful sense of our brand and knows how to grow our business. I am confident that Chrisann is the right person to take Tommy Bahama to the next level and I am so pleased to have her in this new role.”  

“The Tommy Bahama brand stands for quality, craftsmanship and artistry in everything they do,” says Furciato. “I am very fortunate to be a part of this iconic global lifestyle brand. I look forward to continuing to build upon its foundation and bring new opportunities to those who wish to experience the Island Life.” 

As executive vice president, retail, e-commerce and licensing, Furciato is responsible for the direct-to-guest retail and e-commerce channels, merchandising and the continued growth of licensing. For retail, Furciato will have oversight of merchandising and retail operations of the company’s 161 retail locations. At the store level, this includes staffing, store design, visual display and approval of new retail locations and enhancements to existing locations. She will work with the e-commerce team to oversee merchandising, product selection and flow. Furciato’s responsibilities in merchandising involve overall inventory management, product flow, development of pricing structure and how the product is presented in stores.   

Related:Tommy Bahama and The Island Lifestyle

In licensing, Furciato will continue in her role to research and develop new licensing opportunities and businesses that best represent the Tommy Bahama brand extension strategy. She will continue to manage all contract negotiations, product development and sales plans with each licensee.  

Furciato is a seasoned fashion industry executive. Prior to joining Tommy Bahama, Furciato was vice president, global licensing, Polo Ralph Lauren, and held various executive positions in global licensing and product management.