Target Teams with Askov Finlayson

NORTH AMERICA–To help celebrate Super Bowl LLI in Minneapolis, Target has teamed up with local clothing company Askov Finlayson for a limited edition apparel and accessories collection that celebrates “the North” a movement originated by the brand’s co-founders.

April 6, 2018

Target Teams with Askov Finlayson

The collaboration will feature a host of apparel for fans of all ages, as well as home décor and more, to celebrate Super Bowl LII.


Available in 38 Minnesota stores, Askov Finlayson for Target will feature more than 50 products for men, women, kids, toddler, and babies, as well as home décor and winter fun items.

“Target has deep roots in Minneapolis, and with the Super Bowl coming to our city later this winter, we have an opportunity to celebrate with local guests and team members while joining the community in extending a warm welcome to fans and tourists from around the world,” says Rick Gomez, chief marketing officer, Target. “Our partnership with Askov Finlayson shines a spotlight on the spirit of the North during a time when all eyes will be on Minnesota, and we hope guests will love shopping this special limited-time-only collection as they enjoy the festivities surrounding the big game.”


Finlayson for Target will be available at 38 Minnesota Target stores and, beginning January 14.

Target and Askov Finlayson will also provide a joint grant to the Wilderness Inquiry, a Minnesota non-profit that helps underserved kids across the state experience the joy of wintertime activities.

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