Target Debuts Holiday Toy List

NORTH AMERICA–Target has revealed its 2017 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” My Little Pony and more.

April 6, 2018

Target Debuts Holiday Toy List

Licensed products continue to dominate the retailer’s annual holiday toy guide.


"With Target's broad assortment, we're a destination for toys throughout the entire year. Leading up to the holidays, we've spent months watching the latest trends, curating the best-of-the-best products and partnering with top toy makers to create some amazing Target-exclusives–all to make gift-giving easy and fun for our guests,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “This list–plus the more than 1,400 new and exclusive toys Target is offering–are sure to light up any face this holiday season.”

Target’s 2017 Top Toys List includes:

Techy Toys

  • Moonlite Bedtime Story Projected for Your Phone

    • Star Wars

      Force Link BB-8 Mega Play Set

      • Meccano Erector M.A.X. Robotic Interactive Toy with AI

        • Nintendo Switch

          Character Craze

          • “Beat Bugs” Musical Submarine

            • Marvel

              Spider-Man: Homecoming

              Super Sense Spider-Man

              • Shopkins Shoppies Super Mall

                • “Paw Patrol” Sea Patroller

                  • LEGO

                    Star Wars

                    BB-8 Build to Display

                    • My Little Pony: The Movie

                      My Magical Princess Twilight Sparkle

                      • Disney Pixar

                        Cars 3

                        Utlimate Florida Speedway Track Set

                        Up and Active

                        • Laster X Two Player Laser Gaming Set

                          • Bonk Board Game

                            • Nerf Rival Phantom Corps Hero MXVII-1200

                              • Jetson Jupiter Light-Up Kick Scooter

                                • Jetson Beam Light-Up Electric Scooter

                                  Interactive Play

                                  • Playskool Friends “Sesame Street” Tickle Me Elmo

                                    • Fisher-Price Think & Learn Teach ‘n Tag Movi

                                      • Little Live Pets Smooch My Dream Kitten

                                        • Fisher-Price Laugh & Learn First Words Smart Puppy

                                          • Hatchimals Surprise

                                            • Luvabella Interactive Baby Doll

                                              Imagination Inspiration

                                              • L.O.L. Surprise! Big Surprise

                                                • Barbie Dream Camper

                                                  • LEGO Friends Sunshine Catamaran

                                                    • Melissa and Doug Deluxe Star Diner Restaurant

                                                      • Our Generation Healthy Paws Vet Clinic

                                                        • Operation: Escape Room Board Game

                                                          • Hot Wheels Super Ultimate Garage Play Set

                                                            Read more about:

                                                            Subscribe and receive the latest news from the industry.

                                                            Join 62,000+ members. Yes, it’s completely free.

                                                            You May Also Like




                                                            This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.