Chip and Joanna Gaines’ first retail collaboration will be refreshed multiple times throughout the year and will be available this November.
Hearth & Hand with Magnolia will serve as Target’s new exclusive line of home and lifestyle goods and was designed exclusively for the retailer by Chip and Joanna Gaines. The 300-piece collection–which spans tabletop, home décor and holiday gifts–will also reflect a modern take on Magnolia’s signature look and will be refreshed multiple times throughout the year.
The multi-year partnership also marks Magnolia’s first collaboration with a retailer.
“In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target
Hearth & Hand with Magnolia will be available on Nov. 5 at all Target stores and online at Target.com.
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