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Target, Apple Reboot Retail Experience

The new retail concept will initially roll out across 17 stores.

Target and Apple are building on their 15-year relationship with a new retail concept being introduced this year, according to a report from Forbes.

Customers will find expanded product assortments and new displays showcasing a wide range of products including iPhone, iPad, Apple Watch, AirPods, HomePod, Apple TV and Apple accessories in a dedicated space. The online experience will include an expanded assortment of Apple accessories.

The shopping destinations include 17 Target stores as part of the initial rollout across California, Delaware, Florida, Massachusetts, Minnesota, New Hampshire, New York, Oklahoma, Pennsylvania and Texas.

“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” Christina Hennington, executive vice president and chief growth officer, Target, told Forbes. “This new model was created with Target’s guests in mind, and we’ll continue to learn and enhance the experience through future rollouts later this year.”

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