“While many people started holiday shopping early, those who waited until Thanksgiving weekend are feeling the pressure due to the limited number of days this year between Thanksgiving and Christmas,” says Matthew Shay, chief executive officer and president, NRF. “But there is still time to catch up. The last Saturday before Christmas has become the biggest shopping day of the year, and we expect an impressive turnout by procrastinators and those who just want to take advantage of really good deals.”
The numbers include both in-store and online activity, compared to the 189.6 million shoppers over the entire five-day Thanksgiving weekend.
According to the NRF, 86 percent of holiday consumers started shopping by early December,
Fifty-six percent of shoppers plan to purchase their last gift during the week before Christmas, while 62 percent are expected to shop on Super Saturday.
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