To celebrate 35 years of fun and flavor, the Sour Patch Kids brand has opened the doors to its first-ever Sour Patch Kids store in New York.
The Sour Patch Kids store is operated by specialty candy retailer IT’SUGAR and features a range of limited-edition merchandise including mugs, t-shirts, socks and beach totes. IT’SUGAR’s store is nestled between New York University’s Washington Square campus and the SoHo Shopping district, Bond Street and Broadway.
“We’re excited for the Kids to bring their playful, sour-then-sweet attitude to the Big Apple and make their mark with the first-ever Sour Patch Kids store,” says Danielle Freid, brand manager, Sour Patch Kids. “We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level, but of course understand that these are uncertain times. With this store as our new permanent home, we want our fans to know that the Kids aren’t going anywhere. We welcome visitors to join us for a colorful, flavorful experience whenever they’re ready to explore the city again. The Kids will be waiting!”
Visitors to the store will get a chance to create their own candy mix, pose with the Kids inside a full-size yellow taxi and experience a first-of-its-kind Sour Patch Kids Sweets Bar with treats to-go. Chefs have reimagined classic desserts and put a sour-then-sweet spin on smoothies, ice cream, cookies, edible cookie dough made and more.
“It’s incredibly exciting to collaborate with Mondelēz International as we launch the World’s First Sour Patch Kids branded store,’” says Jeff Rubin, chief executive officer, IT’SUGAR. “The concept behind this store is about bringing the beloved Sour Patch Kids brand to life through exclusive products and unique experiences.”
Due to the COVID-19 pandemic, the Sour Patch Kids Store has lowered its maximum capacity to allow enough room for social distancing and all visitors are required to wear face coverings. Additionally, the Sweets Bar will only feature a to-go menu until the city permits indoor dining again. At the Sour Patch Kids candy station, tongs and scoops are also regularly sanitized and visitors who want to create their own candy mix are required to use disposable gloves.
Sour Patch Kids fans can head to sourpatchkids.com to create their very own Sour Patch Kids mix to have shipped to them as well.