SmartGift, the fastest growing gift-based e-commerce and data platform, has announced an expansion of its exclusive partnership with VF Corporation to now include JanSport and Timberland. In a time when familiar retail settings are shuttering and consumers are adapting to shopping for all their needs online, the desire to create a special moment or recognize the significance of a relationship is shifting to digital experiences.

SmartGift is a service that helps shoppers give the perfect gift every time. The shopper selects an item to send, either through the SmartGift website or featured integration on one of the websites of its network of leading brands, and then surprises the giftee of their choice by granting them the chance to virtually unwrap their gift via text, email or any other digital platform. Then, the giftee can decide if it's indeed the perfect gift and if not, the giftee can swap it for a same-priced item or alter the gift's style, color or size. Once the giftee is happy with their choice, the shopper turns gifter and then confidently completes the purchase.

"We are elated to expand our partnership with VF Corporation and to now offer JanSport and Timberland products to SmartGift's users,” says Monike Kochar, chief executive officer and co-founder, SmartGift. “While students are navigating the return to school and birthdays, weddings and anniversaries are still being commemorated, the team here at SmartGift is honored to be helping consumers send the perfect gift, at a time when receiving a kind gesture feels that much more important.”

Timberland and JanSport, alongside Aveda, Pandora Jewelry, Too Faced and other brands have recently joined and are utilizing the Send with SmartGift platform to power their gift recommendations, shopping and customer experience and user retention.