‘The Simpsons’ Store to Expand in China

Twentieth Century Fox Consumer Products and HerChain Clothing Company have joined forces to open additional retail locations of “The Simpsons” store.

April 6, 2018

‘The Simpsons’ Store to Expand in China

Classic TV series will add new branded retail locations throughout China.


The new store locations are schedule to open during the second half of 2016, beginning in Shanghai’s Grand Gateway 66, Xi An Wu Huan Department Store and a second location in Beijing at Joy City.

The stores are set to feature more than 125 specially curated items, each invoking the style and spirit of the animated TV series.

“The new locations–in high traffic city centers and department stores–position ‘The Simpsons’ store to attract a wide and diverse composition of consumers,” says Peter Leeb, vice president, worldwide brand marketing, strategy and partnerships, Twentieth Century Fox Consumer Products.

The first “The Simpsons” store is located in Taikooli Sanlitun in Beijing.

Additionally, the new locations coincide with the unveiling of a replica “The Simpsons” store at the Twentieth Century Fox Consumer Products booth (Q192/O200) at

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