Silvergate has announced an exclusive “Hilda” retail partnerships with Hot Topic and Forbidden Planet in addition to new toys that will bring the brand to life with a range of new merchandise.
Hot Topic is launching an exclusive line of “Hilda” inspired t-shirts for the North American market. While in the U.K., Forbidden Planet has an exclusive direct-to-retail deal with Silvergate that will see the retailer launch its own line of apparel in 2020 before expanding into homewares and gifting from 2021. The news comes as the second season of “Hilda” is poised to debut globally on Netflix.
“We’re really excited to be developing our own range of ‘Hilda’ merchandise,” says Anthony Garnon, DTR licensing and special projects manager, Forbidden Planet. “The show’s fantastical storylines and imaginative visuals speak directly to our consumer base and give us plenty of inspiration for products that will stand out on shelf and become must-have items for ‘Hilda’ fans.”
The growth of the apparel category will be boosted by additional product lines launching to coincide with season two of the series. This includes global toy partner, GUND, which is adding further plush accessory lines targeting girls and teen fans to the main lines which launched earlier this year. Lead publisher Flying Eye Books has also released three new novelizations tying in with the upcoming season. Additionally, Spin Master is readying the first-ever “Hilda” board game for next summer.