Shapewear brand to expand department store shop-in-shops.

Sears Canada and Nygard Partnerships are expanding their alliance to grow the base of Nygard Slims in-store shops to more than half of Sears Canada's 95 full-line stores.

Nygard Slims shops in Sears Canada stores will be a dedicated space with branded fixtures that showcases a range of the brand's shapewear offerings.

The new shops will be added by November and reflect Sears Canada's new initiative to develop more vendor-branded areas in its stores.

"Nygard's investment in Sears Canada is a statement of their confidence that they can continue to reach the right customers for their brand both on the selling floor in Sears Canada's stores and online at sears.ca. Partnerships like this provide an opportunity for us and our business partners to grow and strengthen branded businesses in our stores," says Brandon G. Stranzl, executive chairman, Sears Canada. "Managing our stores as a valuable distribution footprint for the branded products shoppers want is a critical part of improving our operations and financial results."