Following the opening of their world-first flagship store in London’s Soho, ‘RS No. 9 Carnaby’, The Rolling Stones have launched a global ecommerce shop equipped with a 360° virtual experience so customers can shop inside the store from anywhere in the world.

Once the shopper enters the virtual store, they can select from the products available. The site has a seamless user journey over the store's two floors, including the sound booth room which hosts collaboration pieces.

The website shines a light on the artistic history of the physical store location on Carnaby Street and shares insider anecdotes about the architecture and design features. Created in partnership with The Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company, the new online store specializes in fashion and accessories. These exclusive products are only available at RS No. 9 Carnaby online or in-store.

"We are excited to be able to take the brand-new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space,” says John Habbouch, general manager and chief executive officer, Bravado.

The collections include Carnaby Classic, Stones Red, and No. 9 Carnaby - each feature some of the Rolling Stones graphics and iconic logos remixed in new ways. The dynamic new Stones Red collection introduces the use of the brand-new official Pantone color while the No. 9 Carnaby collection adopts a contemporary and minimalist style. Pieces have been designed for fans of all ages including men’s, women’s and children’s fashion, as well as homeware, accessories and gifts.