April 6, 2018
Animal Planet's fifth annual R.O.A.R. (Reach Out. Act. Respond.) matching campaign has begun with seven organizations competing for dollar-for-dollar matching contributions on consumer donations up to $100,000.
During the month-long campaign, the participating partners– David Shepherd Wildlife Foundation, Earthwatch, EQUUS Foundation, Jane Goodall Institute, National Wildlife Federation, Petfinder Foundation and Villalobos–compete to raise the month money by matching funds on the sale of Animal Planet products.
The funds will be used to further R.O.A.R.'s mission of making the world a better place for animals.
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