Playboy, the lifestyle brand owned by pleasure and leisure lifestyle company PLBY Group, has announced the opening of a new retail store at Westfield Century City in Los Angeles.  

The 2,300+ square foot pop-up store features apparel and accessories for all genders, including hoodies and streetwear, and will be open through January.

Playboy has plans to expand into the lingerie category. A new lingerie line will launch in November and will be sold in the pop-up store that are also popular Halloween costumes each year. The store will offer Playboy’s O+O apparel, as well as products from the brand’s collaborations with Alpha Industries, Bustle, Color Bars, Dalmata, Duke + Dexter, Hatton Labs, Lids, Merch Traffic, PacSun, Pleasures, Roma, SADP, Spencer's, Studs and PSD.