Retail concept based on the golf tournament brand plans 31st location.

NORTH AMERICA–PGA Tour Superstore continues to buck to trend away from brick-and-mortar with plans for a new 30,000-square-foot interactive retail store in Las Vegas.

The store will be the golf equipment and apparel retailer’s 31st destination location when it opens later this year.

The PGA Tour Superstore will be staffed with PGA teaching professionals, have five state-of-the-art swing simulators, multiple practice hitting bays, an expansive putting green and a junior putting green along with an in-house club-making and repair facility and a PGA Tour Van Fitting Studio to provide a unique, interactive experience to golf enthusiasts of all levels.

"Las Vegas and Summerlin in particular represent a premier market for our expansion. As a truly thriving area for golf, this is an ideal place to introduce what we believe is the best experience in golf retail," says Dick Sullivan, president and CEO, PGA TOUR Superstore. "As we continue to grow, opening up stores in new markets allows us to inspire a brand-new group of golfers."