Nike Scores SoHo Retail Experience

Nike will open a new, digitally connected retail experience this Friday in New York City’s SoHo neighborhood.

April 6, 2018

Nike Scores SoHo Retail Experience

New store will include immersive activations, exclusive products and more.


The five-story, multi-sport, 55,000-square-foot locations will feature a series of interactive spaces including: an interactive digital Nike+ Running and Basketball Trials; the Nike+ Soccer Trial Zone, where consumers can try the latest soccer cleats; the Nike+ Service Station, a dedicated space for consumers to consult with store experts; Nike by NYC, a personalization studio; The Lounge, a women’s boutique within the store with expanded fitting rooms and a personal styling service; and The Strands, an in-store space where consumers can connect with one another, learn about new products or hear from a designer in resident.

“We’re leading the transformation of sport retail–offering the best of Nike products, services and experiences under one roof,” says Heidi O’Neill, president, global direct to consumer, Nike. “With Nike SoHo we can realize the promise of personalized performance.

Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential. Whether you’re training for a marathon or shooting hoops on our in-store court, or if you love sneakers, Nike SoHo will help you raise your game. Because it’s more than a store–it’s a personal sport experience.”

In addition to the in-store experiences, Nike SoHo will feature a wide selection of products ranging from Nike SoHo exclusives to Nike and Jordan brand restocks. Nike SoHo will also include the Nike+ SNKRS experience, the largest Nike Sportswear footwear wall in any Nike store worldwide.

Nike SoHo will open this Friday at 529 Broadway, New York City, N.Y.

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