The first-ever flagship Nickelodeon Store will open to the public in London’s Leicester Square May 30 with a large array of exclusive products.
Developed by Nickelodeon and Viacom Consumer Products with long-time retail partner Summit Resources International (a division of Entertainment Retail Enterprises), the Nickelodeon Store at Leicester Square will be the sixth retail store Nick has launched in partnership with SRI, and the first in Europe.
Spanning two floors and more than 4,500-square-feet, the store will let fans experience and interact with the network and its top brands such as "SpongeBob SquarePants," "Teenage Mutant Ninja Turtles" and "Dora the Explorer."
“The launch of the first flagship Nickelodeon Store and the first flagship store in Europe is a tremendous brand building opportunity for Nickelodeon and is true to our mission to create surprising and playful experiences everywhere kids and families go,” says Ron Johnson, executive vice president, NVCP. “The Nickelodeon London flagship store will offer a unique Nickelodeon experience and personal touch point for fans from around the world.”
The product range within the store will feature more than 600 products across all key categories with 80 percent of that product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to Nickelodeon Stores. The Leicester Square store will also include London-themed lines as well as product from a selection of global NVCP licensees. Among the Union Jack-branded products that will be available are gifting, stationery, apparel, homeware and souvenirs.
The store will feature state-of-the-art multimedia and interactive elements including 40 LCD screens looking out on Leicester Square, showcasing the Nickelodeon brand. A green slime staircase will take shoppers up to Bikini Bottom where they can meet SpongeBob in daily costume character appearances. The store will also offer a preschool zone and a graffiti-decorated Teenage Mutant Ninja Turtle area.
“We are thrilled and honored to partner with Nickelodeon and Viacom Consumer Products in opening the first Nickelodeon flagship store in London," says Tina Calvo, chief executive officer, Entertainment Retail Enterprises. "The store really will be something special on the London retail landscape and the perfect benchmark for the creation of future flagship locations in key global territories.”
To-date, Nickelodeon and SRI have together launched five retail stores in Panama, Saudi Arabia (2014) and Honduras (February 2015) with more stores scheduled for late 2015 and into 2016.