April 6, 2018
The New York concept shop will showcase a variety of exclusive products from the upcoming film, as well as a number of holiday gifts for the whole family.
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Story’s latest concept shop, which was transformed by designer David Stark, will feature more than 2,000 products and exclusive collaborations organized in rooms themed toward each recipient on consumers’ holiday shopping lists: him, her, kids and everyone else.
In addition to gift shop experience, the concept store will also feature a host of
The Greatest Showman
licensed products, which it created in collaboration with a variety of licensing partners.
Exclusive collaborations for
The Greatest Showman
include: Edie Parker for acrylic box clutches, which will feature motifs inspired by the film’s leading ladies; Alexi Bittar for stackable jewelry; Samsung for a backup battery engraved with
Showman
-inspired graphics; Clare V. for a leather and suede
The Greatest Showman
exclusives will also be available at Bloomingdales, which partnered with a variety of designers to create collections inspired by the upcoming film.
Finally, to round out the concept, the retail shop has invited local food trucks–including Korilla BBQ, Cinnamon Snail and Snowday–to serve up an a la carte menu compliments of Story from Nov. 25 to Dec. 23. Guests can also participate in book signings and trunk shows from independent vendors.
“The film highlights the origins of show business and the spectacle that P.T. Barnum created,” says Rachel Shechtman, founder, Story. “We like to think we do the same thing at Story, so it felt organic to invite some of our favorite partners to collaborate and create gifts inspired by the film’s incredible visuals and themes.”
“Home for the Holidays” will be open at Story through Jan. 1, 2018.
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