New Fox Film Finds a Home at Story for the Holidays

NORTH AMERICA–Story, a New York-based concept store, has launched “Home for the Holidays,” a themed gift shop experience that takes place inside the holiday home inspired by Twentieth Century Fox’s The Greatest Showman, which hits theaters Dec. 20.

April 6, 2018

New Fox Film Finds a Home at Story for the Holidays

The New York concept shop will showcase a variety of exclusive products from the upcoming film, as well as a number of holiday gifts for the whole family.

The Greatest Showman

, which hits theaters Dec. 20.

Story’s latest concept shop, which was transformed by designer David Stark, will feature more than 2,000 products and exclusive collaborations organized in rooms themed toward each recipient on consumers’ holiday shopping lists: him, her, kids and everyone else.

In addition to gift shop experience, the concept store will also feature a host of

The Greatest Showman

licensed products, which it created in collaboration with a variety of licensing partners.

Exclusive collaborations for

The Greatest Showman

include: Edie Parker for acrylic box clutches, which will feature motifs inspired by the film’s leading ladies; Alexi Bittar for stackable jewelry; Samsung for a backup battery engraved with

Showman

-inspired graphics; Clare V. for a leather and suede

clutch; Sugarfina for “grown-up friendly” confections; Living Royal for ankle socks; Casetify for iPhone cases; Mi Cielo for children’s basics; and Denik for leather journals.

The Greatest Showman

exclusives will also be available at Bloomingdales, which partnered with a variety of designers to create collections inspired by the upcoming film.

Additional highlights from Story’s “Home for the Holidays” product assortment include: Flyte Lyte for a levitating light; Baobab Candles for candles with limited edition fragrances; Aarke for a sparkling water marker; Aura Frame for digital frames and pitch night alum; Rockets Awesome for a reflective bomber jacket; Doe A Deer for tutus; Gingko for a desk lamp; Beth Macri for pitch night alum; Knowlita for an exclusive sweatshirt; Gululu for an interactive water bottle; and Jamstick+ for a portable smart guitar and MIDI controller.

Finally, to round out the concept, the retail shop has invited local food trucks–including Korilla BBQ, Cinnamon Snail and Snowday–to serve up an a la carte menu compliments of Story from Nov. 25 to Dec. 23. Guests can also participate in book signings and trunk shows from independent vendors.

“The film highlights the origins of show business and the spectacle that P.T. Barnum created,” says Rachel Shechtman, founder, Story. “We like to think we do the same thing at Story, so it felt organic to invite some of our favorite partners to collaborate and create gifts inspired by the film’s incredible visuals and themes.”