NBCUniversal has launched NBCUniversal Checkout, a new digital platform aimed at helping struggling partners improve their e-commerce presence during the COVID-19 pandemic.
The platform makes any piece of content on the NBCUniversal platform, an interactive shoppable experience that fans can instantly click on and buy online. Partners will have access to the platform, which includes features such as:
- Shoppable branded content where a retailer's branded article or video can instantly become a clickable hotspot where fans can buy featured items.
- ShoppableTV that lets viewers scan an NBCU code on their television screens and add products to a universal e-commerce cart.
- Shoppable editorial content that offers seamless purchases of products promoted on any NBCUniversal network.
- Social amplification that extends the reach of any NBCUniversal Checkout experience with targeted social strategies to reach more consumers.
"For years, we've been creating ways for people to easily shop while they watch, bringing them closer to their favorite shows, and helping our partners create new storefronts," says Josh Feldman, executive vice president, head of marketing and advertising creative, NBCUniversal and Evan Moore, vice president, commerce partnerships, NBCUniversal, in an announcement for the platform "Now, we're accelerating our plans to open up our platform to support more businesses when they need it the most, offering new commerce technology and eliminating extra costs."
To better provide NBCUniversal Checkout to partners in need during the pandemic, NBCUniversal will be waving technology and cart fees on the platform until the end of the year. The platform debuts ahead of NBCUniversal's new streaming platform, Peacock, which will debut this July.