"We are bringing one of America's most trusted brands to more places and unleashing the value of DieHard," says Chris Caruso, GM of DieHard. "For more than 40 years, the DieHard brand has delivered superior performance that consumers demand with each turn of the key. Now we are strategically expanding the distribution of the DieHard brand to provide access to America's most preferred auto battery brand to more consumers when they need it."

"Meijer is pleased to enhance our automotive department with the addition of DieHard auto batteries," says Mark Carpenter, automotive buyer for the Grand Rapids, Michigan-based retailer. "Meijer customers expect the highest quality products at an exceptional value, plus the addition of the DieHard brand to our automotive offerings is yet another way we are living up to our promise of higher standards and lower prices."