Macy’s to Open Standalone Concept Store

The Texas store will focus on selling apothecary beauty and haircare items.
License Global

January 31, 2020

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Macy’s will open a new standalone concept store in Texas, according to a report from

Women’s Wear Daily

. The Southlake, Texas store will focus on selling apothecary beauty and hair-care items, with plans to have a café inside the space as well.

According to

WWD

, the project will be spearheaded by STORY founder Rachel Shechtman. STORY was acquired by Macy’s in 2018, and Macy’s has added STORY pop-ups in more than a dozen of its stores.

The news comes after Macy’s announced the shutdown of 28 Macy’s locations and one Bloomingdale’s store, according to a report from

Retail Dive

.

In addition to the new concept store, Macy’s has also recently amped up its experiential shopping offering for customers with exclusive events and products.

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