Macy’s will open a new standalone concept store in Texas, according to a report from Women’s Wear Daily. The Southlake, Texas store will focus on selling apothecary beauty and hair-care items, with plans to have a café inside the space as well.
According to WWD, the project will be spearheaded by STORY founder Rachel Shechtman. STORY was acquired by Macy’s in 2018, and Macy’s has added STORY pop-ups in more than a dozen of its stores.
The news comes after Macy’s announced the shutdown of 28 Macy’s locations and one Bloomingdale’s store, according to a report from Retail Dive.
In addition to the new concept store, Macy’s has also recently amped up its experiential shopping offering for customers with exclusive events and products.