Macy’s to Open Standalone Concept Store

The Texas store will focus on selling apothecary beauty and haircare items.
License Global

January 31, 2020


Macy’s will open a new standalone concept store in Texas, according to a report from

Women’s Wear Daily

. The Southlake, Texas store will focus on selling apothecary beauty and hair-care items, with plans to have a café inside the space as well.

According to


, the project will be spearheaded by STORY founder Rachel Shechtman. STORY was acquired by Macy’s in 2018, and Macy’s has added STORY pop-ups in more than a dozen of its stores.

The news comes after Macy’s announced the shutdown of 28 Macy’s locations and one Bloomingdale’s store, according to a report from

Retail Dive


In addition to the new concept store, Macy’s has also recently amped up its experiential shopping offering for customers with exclusive events and products.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.