Macy's Buys Beauty Company

Macy’s has acquired the beauty products and spa services retailer Bluemercury for $210 million in cash.

April 6, 2018

Macy's Buys Beauty Company

Bluemercury, based in Washington, D.C., currently operates about 60 specialty stores in 18 states as well as an online business.

Products include high-end luxury beauty brands and the proprietary skincare brand M-61 and most locations also feature an in-house spa.

“Beauty is a core signature business for Macy’s and Bloomingdale’s and a continued platform for our company’s profitable sales growth," says Terry J. Lundgren, chairman and chief executive officer, Macy’s. "With Bluemercury, our company can access a new channel to reach additional customers, add new dimensions to our product offering and apply our expertise in omni-channel retailing. Our plan is to operate and significantly expand Bluemercury stores as a standalone business with an enhanced omni-channel component for a seamless customer experience across stores, online and mobile. Concurrently, we also plan to add selected Bluemercury products and boutiques to Macy’s stores nationwide.”

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