is welcoming eco-conscious fashion brand, Nobody’s Child, to 30 stores across the U.K. until August.
The seasonal pop-up shops will offer a 30-piece capsule collection of Nobody’s Child’s signature midi and mini dresses, including the brand’s most popular styles, the Alexa and Felicia, as well as a range of skirts, tops and jumpsuits. The curated capsule collection will be available in select stores to complement and enhance the core range at M&S.
The launch follows the trial of Nobody’s Child in 10 stores last year as M&S continues to grow the physical presence of the brand outside of London in regions including Kent and Scotland.
“At Nobody’s Child, we are on a mission to offer beautiful, responsible product to every woman without costing the earth,” says Jody Plows, chief executive officer, Nobody’s Child. “M&S have been an integral partner to Nobody’s Child and we are thrilled today to announce the latest step in that collaboration. Launching Nobody’s Child pop-ups into
Nobody’s Child pop-up shops will open in Aberdeen, Argyle Street Glasgow, Belfast, Bluewater, Bromley, Cambridge, Canterbury, Chester, Croydon, Derby Westfield, Glasgow Fort, Kensington, Leeds, Longbridge, Marble Arch, Merryhill, Merton, Newtownbreda, Orbital Swindon, Oxford, Plymouth, Pollok Glasgow, Pudsey, Tamworth, Teeside, Vangarde Monks Cross, Westwood Cross, White City London, Worcester and York.
“Nobody’s Child was the first third-party brand that we introduced to our ‘Brands at M&S’ platform and season after season, they’re loved by our customers,” says Richard Price, managing director, clothing and home, M&S. “The pop-up shops put the best of the brand in front of our customers in store, at a time when they’re shopping for events and occasions over the spring and summer. Whether they have shopped Nobody’s Child previously on M&S.com or are discovering the brand for the first time, this is one of the many ways we’re becoming more relevant, more often to encourage shopping across the M&S ecosystem.”
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