Lord & Taylor Flagship to Debut on Walmart.com

Lord & Taylor and Walmart.com have joined forces to roll out the new Lord & Taylor flagship store on Walmart.com with more than 125 brands in the coming weeks.
License Global

May 29, 2018

Lord & Taylor Flagship to Debut on Walmart.com

Lord & Taylor and Walmart.com have joined forces to roll out the new Lord & Taylor flagship store on Walmart.com with more than 125 brands in the coming weeks.

The Lord & Taylor flagship will feature a host of items including women’s, men’s and kids’ clothing, shoes, handbags, accessories and jewelry from brands like Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, among many others.

“This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” says RJ Cilley, senior vice president, digital, Lord & Taylor. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”

Additionally, the Lord & Taylor flagship will complement Walmart.com’s everyday fashion assortment, which consists of two shops: Everyday Brands and Premium Brands.

In order to distinguish Walmart.com’s premium shop, a “Premium Brands from Lord & Taylor” header will run across each premium brand page.

“As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response,” says Denise Incandela, head, fashion, Walmart U.S. e-commerce. “The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.