The retail pop-up will visit Herald Square, Union Square and the Flatiron in New York City this week.
The mobile pop-up, which highlights the popular ‘90s retailer’s comeback and will embrace the look of the classic mall destination, will stock a variety of items spanning apparel, accessories and collectibles such as notebooks and keychains. Limited Too will also offer on-site giveaways.
and immediately signed four licensing partners–Longstreet Apparel, Jay Franco and Sons, United Legwear and H.E.R. Accessories–to assist in the brand’s revival. The brand originally debuted in 1987 and boasted hundreds of locations until it was discontinued in 2008. Former owner Tween Brands converted most of its Limited Too locations into Justice stores, which targeted the same market at a lower price point.
“Limited Too was re-launched
The Limited Too mobile pop-up will be open daily from 12-7 p.m. and will visit popular New York City locations like Herald Square (Aug. 8), Union Square (Aug. 9) and the Flatiron (Aug. 10).
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