Limited Too Returns with Mobile Pop-Up

NORTH AMERICA–Children’s retailer Limited Too has revealed a mobile back-to-school pop-up that will tour New York City until Aug. 10.

April 6, 2018

The retail pop-up will visit Herald Square, Union Square and the Flatiron in New York City this week.

NORTH AMERICA–Children’s retailer Limited Too has revealed a mobile back-to-school pop-up that will tour New York City until Aug. 10 as part of Bluestar Alliance’s plan to bring the tween retailer back to market.

The mobile pop-up, which highlights the popular ‘90s retailer’s comeback and will embrace the look of the classic mall destination, will stock a variety of items spanning apparel, accessories and collectibles such as notebooks and keychains. Limited Too will also offer on-site giveaways.

Bluestar Alliance acquired the trademarks of Limited Too in 2015

and immediately signed four licensing partners–Longstreet Apparel, Jay Franco and Sons, United Legwear and H.E.R. Accessories–to assist in the brand’s revival. The brand originally debuted in 1987 and boasted hundreds of locations until it was discontinued in 2008. Former owner Tween Brands converted most of its Limited Too locations into Justice stores, which targeted the same market at a lower price point.

“Limited Too was re-launched

in 2015 with a strong emphasis on digital commerice, with its first foray into the online market place with best-in-class eTailer Amazon.com,” says Ralph Gindi, chief operating officer, Bluestar Alliance. “Limited Too’s retail volume exceeds $150 million from product categories such as woven and knit dresses, denim shorts, athleisure sets, printed backpacks, bikinis and one pieces and footwear. The brand is on track to exceed $300 million by 2020.”

The Limited Too mobile pop-up will be open daily from 12-7 p.m. and will visit popular New York City locations like Herald Square (Aug. 8), Union Square (Aug. 9) and the Flatiron (Aug. 10).