January 17, 2023
Licensing for Retail: About the Event
The inaugural Licensing for Retail conference, "Planning for the Future," will take place at Convene, London, on Apr. 19.
A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents and service providers) can purchase tickets.
Delegates from Brand Licensing Europe's Retail Mentoring Programme
will also attend their first event of the year, including representatives from Asda, Claire's, FatFace, M&Co, HMV, New Look, John Lewis, Very Group, Tesco, and Morrisons.
“The Licensing for Retail programme has been designed 100 per cent with retailers’ objectives in mind,” says Laura Freedman-Dagg, head of retail, Global Licensing Group. "By providing through-the-year
"We've been working closely with Informa to find ways to further engage with retailers and create relevant and informative programmes that demonstrate the value of licensing," says Steve Manners, U.K. managing director, head of global marketing, Licensing International. "Licensing for Retail is a natural progression from our previous events, which we are confident will significantly benefit retailers, licensees, licensors and agents."
Licensing for Retail Conference: Seminar Content
Licensing for Retail will deliver numerous trend presentations, case studies and seminars, each designed to provide practical takeaways that will help retailers to navigate the world of branded consumer products. From licensing insights to updates on the latest technological advances, the content will follow four themes throughout the day, with a special keynote address before lunch.
Those themes are:
Setting the Scene: The Power of Brands at Retail
Licensing and You: How brand licensing is so much more than a 'brand slap'
The Future: How will brands be represented at retail in 5-10 years?
Coming Together: Licensors, Licensees, and Retailers
There will also be plenty of opportunities for peer-to-peer networking throughout the day and at post-event drinks.
Licensing for Retail is offering three 'sponsored sizzle' slots – the only sponsored content on the agenda – giving sponsors the opportunity for a short brand pitch. There will also be brand exposure opportunities within the venue, including product showcase options. Interested brands can
, or Steve Manners (
).
Licensing for Retail: Planning for the Future Agenda
9:00 – 10: Registration and networking
9:30 – 10:10: Breakfast Briefing *Retail Mentoring Programme delegates only*
10:10 – 10:20: Welcome and setting the scene for the day, Steve Manners, U.K. managing director, Licensing International and Laura Freedman-Dagg, head of retail, Global Licensing Group, Informa Markets.
10:20 – 10:30: Brand Sizzle 1: Get to know a brand in 10 minutes. One of three fast brand pitches designed to inspire your next potential partnership.
Setting the Scene
10:30 – 11:00: Brand Licensing: State of the Nation. A look at emerging trends for 2024 and beyond, Ben Roberts, EMEA content director, License Global.
11:00 – 11:30: Consumer Focus panel. Examining shifting consumer habits and how brand licensing can be part of the solution to many of the challenges retail faces.
11:30 – 11:40: Brand Sizzle 2
Break and networking
12:00 – 13:00: Keynote – to be announced
Lunch and networking
14:00 – 14:10: Brand Sizzle
Licensing and You
14:10 – 14:45: Brands with Purpose. A showcase of brand licensing as a force for good.
14:45 – 15:30: Licensing Chose Me… A panel discussion between leaders from the world of licensing and retail on how they got to where they are today and the qualities that will set you apart in this dynamic industry.
Break and networking
The Future
16:00 – 16:45: Beyond Online vs Physical Experience. How Will We Shop in 10 Years' Time?
An interactive presentation centered on the opportunity to engage with fans in an immersive and personalized way.
Coming Together
17:00 – 17:45: PANEL DEBATE – By the Industry for the Industry. A chance to hear from licensing industry leaders on the issues affecting us right now and their predictions for the future.
Followed by a Q&A.
Networking drinks until 19:45
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