Licensing for Retail Conference Launched by Informa Markets' Global Licensing Group in Partnership with Licensing International

Registration is now open for Licensing for Retail: Planning for the Future, which takes place on Apr. 19 at Convene, London.
License Global

January 17, 2023

Licensing for Retail Conference
Licensing for Retail ConferenceInforma Markets’ Global Licensing Group

Informa Markets' Global Licensing Group is launching a new event for U.K. retailers – Licensing for Retail – in partnership with industry trade association Licensing International.   

Licensing for Retail: About the Event

The inaugural Licensing for Retail conference, "Planning for the Future," will take place at Convene, London, on Apr. 19.

A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents and service providers) can purchase tickets.

Registration is now open

, and discounts are available to Licensing International members.

Delegates from Brand Licensing Europe's Retail Mentoring Programme

will also attend their first event of the year, including representatives from Asda, Claire's, FatFace, M&Co, HMV, New Look, John Lewis, Very Group, Tesco, and Morrisons."The Licensing for Retail programme has been designed 100 percent with retailers' objectives in mind," says Laura Freedman-Dagg, head of retail, Global Licensing Group.

"By providing through-the-year content,

in addition to the Retail Mentoring Programme and Brand Licensing Europe (BLE), our goal is to help retailers understand more about how brands and customer fandom can drive their strategy forward,” adds Freedman-Dagg. “As a result, retailers can maximize their use of brand partnerships to drive sustainable growth, which is important given all the challenges retailers face."

"We've been working closely with Informa to find ways to further engage with retailers and create relevant and informative programs that demonstrate the value of licensing," says Steve Manners, U.K. managing director, head of global marketing, Licensing International. "Licensing for Retail is a natural progression from our previous events, which we are confident will significantly benefit retailers, licensees, licensors and agents." 

Licensing for Retail Conference: Seminar Content

Licensing for Retail will deliver numerous trend presentations, case studies and seminars, each designed to provide practical takeaways that will help retailers to navigate the world of branded consumer products. From licensing insights to updates on the latest technological advances, the content will follow four themes throughout the day, with a special keynote address before lunch.  

 Those themes are:  

  • Setting the Scene: The Power of Brands at Retail 

    • Licensing and You: How brand licensing is so much more than a 'brand slap' 

      • The Future: How will brands be represented at retail in 5-10 years? 

        • Coming Together: Licensors, Licensees, and Retailers 

          There will also be plenty of opportunities for peer-to-peer networking throughout the day and at post-event drinks.

          Licensing for Retail is offering three 'sponsored sizzle' slots – the only sponsored content on the agenda – giving sponsors the opportunity for a short brand pitch. There will also be brand exposure opportunities within the venue, including product showcase options. Interested brands can

          email Laura Freedman-Dagg

          , or Steve Manners (

          [email protected]

          ).  

          Licensing for Retail: Planning for the Future Agenda  

          9:00 – 10: Registration and networking   

          9:30 – 10:10: Breakfast Briefing *Retail Mentoring Programme delegates only*  

          10:10 – 10:20: Welcome and setting the scene for the day, Steve Manners, U.K. managing director, Licensing International and Laura Freedman-Dagg, head of retail, Global Licensing Group, Informa Markets.  

          10:20 – 10:30: Brand Sizzle 1: Get to know a brand in 10 minutes. One of three fast brand pitches designed to inspire your next potential partnership.   

          Setting the Scene 

          10:30 – 11:00: Brand Licensing: State of the Nation. A look at emerging trends for 2024 and beyond, Ben Roberts, EMEA content director, License Global.    

          11:00 – 11:30: Consumer Focus panel. Examining shifting consumer habits and how brand licensing can be part of the solution to many of the challenges retail faces.    

          11:30 – 11:40: Brand Sizzle 2   

          Break and networking

          12:00 – 13:00: Keynote – to be announced   

          Lunch and networking

            

          14:00 – 14:10: Brand Sizzle  

          Licensing and You

          14:10 – 14:45: Brands with Purpose. A showcase of brand licensing as a force for good.   

          14:45 – 15:30: Licensing Chose Me… A panel discussion between leaders from the world of licensing and retail on how they got to where they are today and the qualities that will set you apart in this dynamic industry.

          Break and networking

          The Future

          16:00 – 16:45: Beyond Online vs Physical Experience. How Will We Shop in 10 Years' Time?   

          An interactive presentation centered on the opportunity to engage with fans in an immersive and personalized way.      

          Coming Together

          17:00 – 17:45: PANEL DEBATE – By the Industry for the Industry. A chance to hear from licensing industry leaders on the issues affecting us right now and their predictions for the future.  

          Followed by a Q&A.   

          Networking drinks until 19:45

          Subscribe and receive the latest news from the industry.

          Join 62,000+ members. Yes, it’s completely free.

          You May Also Like

          Loading..

          Report

          Loading..

          This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.