The Rock & Republic license with Kohl’s represents the first partnership for VF’s recently formed Retail Licensed Brands Group. The agreement builds on Kohl’s private and exclusive brand strategy, which accounted for 48 percent of the company’s total sales last year.
“We are pleased to partner with VF Corporation to bring the Rock & Republic brand, a contemporary lifestyle collection known for its quality and style, exclusively to Kohl’s,” says Kevin Mansell, Kohl’s chairman, president and chief executive officer. “Building on Kohl’s successful exclusive and private brand strategy, the addition of the
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