Kohl’s Adds Roster of New Brands Before Holiday 2019

Retailer adds significant number of new brands to its portfolio.
License Global

October 24, 2019

Kohl’s Adds Roster of New Brands Before Holiday 2019

Kohl’s has added a slew of new brands to its portfolio ahead of the 2019 holiday season, including CBD beauty products intended to create a more relevant merchandise assortment.

“We are thrilled to amp up newness and discovery across our stores and Kohls.com with a strong pipeline of new brands and partnerships to excite existing customers and attract new customers to Kohl’s,” says Doug Howe, chief merchandising officer, Kohl’s. “As our product portfolio evolves, we are bringing new offerings in every department including women’s, men’s, home and beauty to inspire shoppers this holiday season with a modernized, relevant merchandise assortment.”

New brands include:

  • Fanatics;

    • ED Ellen DeGeneres Pet Collection;

      • Nine West;

        • Cara Santana x Apt. 9;

          • Caliville;

            • Koolaburra by UGG;

              •  Scott Living at Kohl’s;

                • Adore Me;

                  • East Adeline by Dia&Co;

                    • Kid Made;

                      • Lovepop;

                        • Luca + Danni;

                          • Iconic stacking bracelets;

                            • United by Blue;

                              • Banila Co;

                                • Barefoot Scientist; and

                                  • Cleo & Coco.

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