"Our clients look to us for perpetual innovation, and to help them find audiences, advantages and reach in emerging spaces like TikTok and social commerce, which are both ripe with opportunities for brand engagement,” says Natalee Geldert, senior director, brand media, PMG. “This new partnership allows us to not only streamline video to product correlation, but to also drive better performance and deeper impact for our brand partners."
“Connecting commerce to content in a smart and scalable
The integration is built off the Kerv Radius Platform, which collects and stores product and user data. The unique data collection – ranging from user engagements to product catalogs and even unique retailer performance – is auto-synced from the Kerv Radius Platform to TikTok, allowing retail brands and agencies to update live ad units.
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