Kerv Interactive, a digital advertising platform, announced an integration with TikTok’s Commerce Suite, and a partnership with independent digital company PMG to roll out the new opportunity to retail brands. The integration leverages Kerv’s patented AI and machine learning technology to streamline and automate the creation and optimization of TikTok ads within its Commerce Suite. Kerv and TikTok aim to empower retail brands and agencies to enhance ad performance through a simple, scalable solution. 

"Our clients look to us for perpetual innovation, and to help them find audiences, advantages and reach in emerging spaces like TikTok and social commerce, which are both ripe with opportunities for brand engagement,” says Natalee Geldert, senior director, brand media, PMG. “This new partnership allows us to not only streamline video to product correlation, but to also drive better performance and deeper impact for our brand partners." 

“Connecting commerce to content in a smart and scalable way is what Kerv technology was built to do,” says Marika Roque, chief operating officer, Kerv Interactive. “We’re thrilled to work with TikTok and PMG to launch this unique integration that will bring meaningful experiences for both consumers and retailers.” 

The integration is built off the Kerv Radius Platform, which collects and stores product and user data. The unique data collection – ranging from user engagements to product catalogs and even unique retailer performance – is auto-synced from the Kerv Radius Platform to TikTok, allowing retail brands and agencies to update live ad units.