The tween retailer is set to expand its offerings with bedding, room décor, back-to-school, games and more.

NORTH AMERICA–Specialty tween retailer Justice has appointed The Joester Loria Group to develop a brand extension program that will bring a range of branded lifestyle categories to tween girls via select third party retailers.

Through the representation agreement, JLG will aim to expand the tween retailer’s footprint in lifestyle categories such as bedding, room décor, back-to-school, optical frames, arts and crafts, games and party goods.

The agreement will also see partnerships with key manufactures and select retail partners supported on Justice’s marketing platforms and through marketing opportunities with partners.

“We are delighted to represent this powerhouse brand and work with Justice in developing trend-right product designed specifically for young girls,” says Debra Joester, president, JLG. “No other brand understands or reaches tween girls like Justice!”

Justice is a fashion retailer for tweens that currently boasts more than 900 North American stores and over $1 billion in annual sales. Through inclusive marketing campaigns, digital ambassadors, in-store and online events, philanthropic activities and must-have fashions, Justice has established a bond with girls and parents in over 6 million households.

“Our business focuses on building our customer’s self-esteem and providing her with product and experiences that allow her to express herself,” says Lece Lohr, president, Justice. “We look forward to working with The Joester Loria Group to extend the reach of our brand by bringing exciting product categories to the Justice customer wherever she shops.”