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JCPenney Unveils New Bedding Brand

New bedding brand is aimed at being more eco-friendly with many products being OEKO-TEX Certified.

JCPenney has launched its Linden Street brand for home décor.

The new brand of bedding and sheets are made of 100 percent cotton. Linden Street’s artisan-inspired aesthetic features a neutral color palette. It includes sheet sets starting at $40, and quilts and comforters ranging from $90 to $220.

Several products in the line are also OEKO-TEX Certified and have tested and verified free from more than 300 harmful substances. Additionally, the brand’s new packaging is made of biodegradable labels and recycled polyester.

The announcement comes following the news that JCPenny filed for Chapter 11 bankruptcy earlier this year.

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