H&M has teamed up with the Whitney Museum Of American Art and artist Jeff Koons for the launch of its new museum-inspired flagship store in New York City.

The store opens will a special collection from Koons, his first fashion line. The collection will only be available at the new 5^th Avenue flagship, with the exception of Koon’s Balloon Dog leather handbag, which will be available in select other markets in the U.S.