Highsnobiety and Selfridges have announced “The Co.Lab,” a first-of-its-kind retail concept set to showcase a variety of curated product drops and exclusive collaborations.
“This partnership was a natural fit, as Highsnobiety is leading the way for a new type of storytelling and digital curation of products, while Selfridges truly understands how to curate and tell stories within a physical space,” says David Fischer, chief executive office and co-founder, Highsnobiety.
Occupying Selfridges’ Corner Shop, the space’s evergreen displays will serve as a backdrop to the concept’s wealth of releases, rotated weekly.
“Our partnership with Highsnobiety will be the first curation of its kind at Selfridges,” says Sebastian Manes, executive buying and merchandising director, Selfridges. “Highsnobiety’s unique position as a cultural aggregator and authority and its multi-platform, multi-disciplinary approach has unlocked the next-level of brand collaboration. This opportunity for our customers to engage with a project via digital and social elements – by film, by art, by a need-to-see space, and, of course, by world-class product – reinforces our feelings of positivity, optimism and energy for 2020 retail.”
The first product drop lands Jan. 6 and will feature a collection of Highsnobiety merchandise created to commemorate the documentary “Colette, Mon Amour,” followed throughout the month by collaborative releases from Matthew Williams’ ALYX x B&O, Sotheby’s as well as with Maison Margiela, with all products available both in-store as well as online at the Highsnobiety Shop.
Selfridges opens at 10 a.m. on Jan. 6, and “Colette, Mon Amour” will launch online at the Highsnobiety Shop at 9 a.m. ET.