In addition to the flagship store, the Harry Potter brand boasts a themed train station shop in King’s Cross, London, as well as two Wizarding Worlds of “Harry Potter” theme parks in the U.S.
"We are very excited to be opening in New York,” says Sarah Roots, senior vice president, worldwide tours and retail, Warner Bros. “It's the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences. This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where ‘Harry Potter’ enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic.”
The three-story store will span more
The flagship store announcement comes just after the Natural History Museum announced it will open a
, inspired by the magical animals within the Wizarding World.
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