Farfetch will create a state-of-the-art global online destination for the department store and will provide e-commerce management, operations support, international logistics support and technical support.

Harrods will continue to operate and manage marketing, brand relationship and product strategy, creative and editorial content and customer service.

“Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy,” says José Neves, founder, chief executive officer and co-chairman, Farfetch. “Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with Farfetch Black & White Solutions. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”

“Harrods has been providing customers with the highest levels of service for over 170 years and has invested relentlessly in delivering this service-level across every touchpoint of the business,” says Michael Ward, managing director, Harrods. “Partnering with Farfetch Black & White Solutions allows Harrods to work with the market leader in e-commerce technology to deliver a seamless service online, which will continue to feel instantly and unmistakably Harrods. Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods digital customers receive the same exemplary service as those who visit us in-store.”