Harrods will continue to operate and manage marketing, brand relationship and product strategy, creative and editorial content and customer service.
“Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy,” says José Neves, founder, chief executive officer and co-chairman, Farfetch. “Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with Farfetch Black & White Solutions. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”
“Harrods has been providing customers with the highest levels of service for over 170 years and has invested relentlessly in delivering this service-level
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