Hamleys, a historic British toy brand, has opened a new flagship super store in Nanjing, China.

The store, which spans four floors and roughly 7,000-square meters, will carry a raft of traditional and high-tech educational toys for children of all ages. It will also sell a number of licensed products from Hasbro, Mattel, LEGO and more.

The store also features a range of entertainment facilities, allowing children to interact with their environment through remote control car racing, virtual reality games and more.

Additionally, Hamleys will open several locations in Chinese cities including Beijing, Shanghai, Xuzhou and Hangzhou, among others, next year. Each store will span approximately 10,000-square meters.