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Geoffrey's Toy Box Resurrected at Kroger

Geoffrey's Toy Box Resurrected at Kroger
American grocery retailer Kroger has unveiled plans to bring Geoffrey’s Toy Box brands to roughly 600 of its stores this holiday season.

From now until the end of the year, Geoffery’s Toy box products and displays will appear in select Kroger Family of Stores locations and will offer 35 children’s toys at various price points.

Participating toy partners include Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me and Just Like Home; product selection will vary by location.

"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," says Robert Clark, senior vice president, merchandising, Kroger.

"We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys ‘R’ Us."

Last month, announced that the lenders who had overseen the Toys 'R' Us liquidation were working to resurrect the brand.  

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