GBI Adds New Baby Genius Partners

Genius Brands International continues to grow the Baby Genius retail program throughout North America with a roster of new licensees.

April 6, 2018

GBI Adds New Baby Genius Partners

“We will be re-launching Baby Genius with dozens of fantastic new products that will offer parents and caregivers even more fun ways to entertain and enrich their children through music and interactivity that encourage a child’s natural growth,” says Stone Newman, president, global consumer products, GBI. “With a new look, new music and new entertainment, Baby Genius will offer a robust product line at retail this fall with a fresh unique approach that we think parents will love. We are delighted to welcome Winfat and DGL into the family of partners involved in this growing brand.”

GBI has added two new key partners to the Baby Genius family: Winfat Industrial, which produces the Winfun brand and will design and develop early learning toys with a musical focus; and DGL USA, which will produce musical instruments and toys, dance mats, karaoke machines and plastic

bath toys under the Baby Genius banner. Both licensees will introduce their product lines in fall 2015.

Winfat and DGL join a roster of previously announced partners debuting new product at retail this September in many anchor categories including Manhattan Toy (soft toys), PBS Distribution (content distribution), Zak Designs (mealtime products), LeapFrog (LeapPad content) and Cupcake Digital and Black Lantern (apps). 

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