Gap has opened a flagship store on the Chinese direct sales website JD.com.

The new Gap online marketplace will leverage JD.com’s platform to bring more than 600 men’s, women’s and children’s products to Chinese shoppers.

“As a leading global retailer, our unique American casual style and brand position resonate strongly with Chinese consumers, enabling us to significantly expand our presence in the China market,” says May Ng, vice president, e-commerce, Gap China, “The launch of Gap's flagship store on JD.com underlines our confidence and commitment to this growing market.”