License Global
October 30, 2019
Funko is building on the European marketplace by collaborating with Primark for a dedicated “store-within-a-store” activation in the brand’s largest retail location.
Showcasing a wide range of Funko’s products that resonate with the Primark consumer, the space will be housed within Primark’s 161,000 square foot flagship store in Birmingham, U.K.
With travel companies offering shopping trips and packages to the flagship store, the experiences include a licensed Disney café, barber shop, beauty salon and a fully dedicated pop-culture icons store with Funko.
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