depicting how fans discovered Batman
their favorite live-action version
. (In case you're wondering, it was the campy Adam West followed by the brooding Christian Bale). Research analyst José Gabriel Navarro conducted online surveys to uncover Batman's impact on the ever-changing media industry worldwide.
, sales of Batman's title series have increased by nearly 35,000 since August 2019, from an average of 83,000 to 118,000. A milestone for the comic brand was "Batman: Three Jokers" which sold 300,000 copies in August 2020.
box office numbers hit the hundreds of millions on the low end and more than one billion on the high end,
with "The Batman" earning more than $21 million in previews alone.
As represented by these surveys, an enthusiastic fanbase allows licensing programs to excel.
Batman is Collectible
Throughout the years, The Batman licensed product program has expanded into virtually every product category: health and beauty, apparel, home, pet and much more. Due to Batman's vast fanbase across generations, some Batman merch is collectibles for mega-fans. With each licensed release and the possibility of those products being out-of-mint, collectors resell a collectible at higher values to mega-fans.
The Ideal Super Queens Batgirl can go for nearly $18,000
New Batman Movie = New Fans = New Products
With its multi-generational and collectible appeal, Batman is considered an evergreen property. But "The Batman" film released this weekend will likely result in a new generation of fans. Not only is
the film garnering positive reviews
, but older fans will also go to see the film to see their favorite character in a new form and compare 2022's Batman to his previous iterations.
Warner Bros. Consumer Products sees this as well with the release of "The Batman" product deals for the film ahead of its release, from
, costumes and more.
These products are built for both children and adults. Display pieces like
the beauty products from House of Sillage and accessory collaborations with Boxlunch and Pull & Bear were made for adult fans, while toys from Spin Master and costumes from Rubie's appeal to younger generations.
The Cycle Continues
New films and television shows bring in new fans, and older fans can induct new fans with their passion for the character. Consuming new forms of Batman media, sharing opinions on performances, bringing family members, friends and significant others in on the fun and collecting merchandise is what keeps this fandom alive.
"The Batman" has such a sizeable licensing program because of past strong performances – and the likelihood that the character will continue to have a lasting licensing program as time goes on.
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