Fans can celebrate the holiday season with freshly baked pretzels, frosty sips and Christmas-themed wrapping paper while watching the network's “25 Days of Christmas” programming, airing from December 1-25 and celebrating its 25th Anniversary, featuring beloved holiday classics.
“This year’s 25 Days of Christmas collaborations are the perfect complement to our annual movie marathon,” says Dalia Ganz, vice president social media, digital marketing & synergy, Freeform. “Watching ‘25 Days of Christmas’ does not get more festive than snacking on Auntie Anne’s winter treats while wrapping presents using one of a kind gift wrap and stationery from Paper Source. We know these exclusive offerings will bring the holiday cheer to fans.”
Freeform and Auntie Anne's are teaming up to put a new twist on old holiday favorites. Available mid-November through December 31, Auntie Anne’s is launching
"Auntie Anne's is thrilled to introduce a new, limited-time, sweet and salty duo for pretzel lovers to enjoy this holiday season," says Cynthia Liu, vice president, marketing, Auntie Anne's. "Whether shopping at the mall for gifts, or binge-watching Freeform's ‘25 Days of Christmas’ at home, our Peppermint Chocolate Frost and Snowball Nuggets are the perfect addition to any holiday plans."
Additionally, Freeform is collaborating with Paper Source to create Christmas-themed gift wrap, festive greeting cards and stationary items. The 25 Days of Christmas Collection includes two exclusively created wrapping paper designs featuring 25 Days of Christmas iconography, as well as a holiday greeting card, both available in-store and online. The collection also includes customizable holiday/Christmas gift list notepads, stickers and customizable photo cards, available exclusively online.
“Paper Source is here for the cheer this season and ready to celebrate the tiny delights of everyday magic as we countdown to Christmas,” says Jenica Myszkowski, chief executive officer, Paper Source. “Our collaboration with Freeform’s 25 Days of Christmas is a natural extension of how we provide inspiration through DIY and more to keep the festive mood going all season long.”
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