Forever 21 Teams for Bridesmaid Collection

Retailer Forever 21 and Los Angeles-based designer Rory Laurie have joined forces to launch a capsule collection of bridesmaid dresses.

April 6, 2018

Forever 21 Teams for Bridesmaid Collection

Retailer’s first bridesmaid collection is now available in select U.S. stores.

Retailer Forever 21 and Los Angeles-based designer Rory Laurie have joined forces to launch a capsule collection of bridesmaid dresses.

The collaboration, titled Pretty by Rory, features six designs–ranging from A-line styles to flowing gowns to structured silhouettes–in a variety of colors such as soft blush, coral, lavender, nude, mint, black and printed florals.

“We are thrilled to announce and debut Forever 21’s first bridesmaid collection,” says Linda Chang, vice president, merchandising, Forever 21. “As a brand, we are constantly injecting fresh ideas into our multi-channel offerings. We see this collection as an opportunity to provide on-trend bridesmaid wear at a price point our bridal party customers will love.”

The Forever 21 Pretty by Rory collection is now available in select U.S. stores and online at Forever21.com.

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