"Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence," says Michelle Wlazlo, executive vice president, chief merchandising officer, J.C. Penney. "The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion."
The introduction of Forever 21 at J.C. Penney further establishes J.C. Penney as a generational shopping destination, with an assortment of tops, bottoms and dresses rooted in West Coast style and featuring new, neutral-design aesthetics like lush velvet and chic floral. The launch of Forever 21 at J.C. Penney is being driven through a 360-marketing campaign encompassing in-store, e-commerce, social media and direct mail promotions.
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