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Forever 21 Comes to J.C. Penney

J.C. Penney Offerings from the J.C. Penney collection with Forever 21.
J.C. Penney launches a curated fashion and lifestyle assortment nationwide and online.

J.C. Penney has announced Forever 21 as the latest addition to its portfolio of national fashion brands available in 100 J.C. Penney stores nationwide and online at  

"Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence," says Michelle Wlazlo, executive vice president, chief merchandising officer, J.C. Penney. "The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion." 

The introduction of Forever 21 at J.C. Penney further establishes J.C. Penney as a generational shopping destination, with an assortment of tops, bottoms and dresses rooted in West Coast style and featuring new, neutral-design aesthetics like lush velvet and chic floral. The launch of Forever 21 at J.C. Penney is being driven through a 360-marketing campaign encompassing in-store, e-commerce, social media and direct mail promotions. 

"Forever 21's relationship with the Generation Z customer is a perfect alignment for J.C. Penney, who is also committed to bringing innovation, excitement and fashion to a young consumer that understands the quickly evolving trends in fashion," says Jarrod Weber, group president lifestyle, chief brand officer – lifestyle, Authentic Brands Group, owner of Forever 21. "We are particularly pleased to bring both companies together for the launch of this creative brand and marketing opportunity." 

Shop Forever 21 on and in 100 of its stores across the U.S. 


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