Forbes Announces The Forbes Store

The line is made for readers of all ages to show their love of the company.

July 27, 2021

Media giant Forbes is getting into the apparel business with The Forbes Store. The store offers totes, T-shirts and other items curated around their core brands, including the 30 Under 30 list, For(bes) the Culture, and ForbesWomen (which launches later this year.)

“The Forbes Store is designed to provide our loyal communities with merchandise and apparel to connect with our audiences on a personal level,” says Emily Jackson, vice president, e-commerce, Forbes.

Along with the standard offerings, The Forbes Store will also be collaborating with fellow apparel brands. The first such collaboration is with Boys Lie, founded by former 30 Under 30 alumnae Tori Robinson and Leah O’Malley.

"Having Forbes' support has been an eye opener and an incredible opportunity,” say Robinson and O’Malley. “Being part of the 30U30 community has truly opened doors for our brand. It's more than exciting to check working collaboratively with Forbes off our bucket lists.”

The Forbes Store launched on July 26 and is