Global animation studio One Animation has opened its first of multiple “Oddbods”-themed Family Entertainment Centers in Xi’an China.
The sizable 1,270 square meter attraction opened on Nov. 30 at the newly developed Creative Circle mall and is full of interactive experiences.
The “Oddbods” center will include a train ride, sand and ball pits, trampolines, climbing and rope courses, a party room and an extensive toddler playground. Once kids are all played out, they can visit the branded food station, the “Oddbods” shop or simply enjoy an “Oddbods” story in the dedicated storytelling zone.
“We pride ourselves on creating fun and memorable experiences for kids and families through strong storytelling and heart,” Pauline Hiu, vice president consumer products Asia, One Animation. “CMC are the perfect partner to help us bring this to life in China and we very much look forward to opening the doors to this hugely fun, energetic and immersive ‘Oddbods’ world.”
The deal was brokered by Shanghai-based Pearl Studio, as well as CMC. It represents a significant pipeline of activity which will see a further 14 centers launching in key locations across the territory over the next eight years. The second is set to open in Chengdu in early 2020.
“Oddbods” new entertainment centers join a slate of new licensing deals for the international television series. Over the past year, the property was used in partnership with Weyo for an AR app and a retail activation with SPAR.