The classic toy brand will be showcased at Bon-Ton, Boston Store, Bergner’s, Carson’s and other department stores this holiday season.

NORTH AMERICA–The Bon-Ton Stores is set to introduce the classic toy brand FAO Schwarz into 186 of its department stores as well as on the company’s e-commerce website.

Through the distribution agreement, a variety of FAO Schwarz toys (including the classic Piano Mat and a raft of plush toys) will be available at select Bon-Ton department stores including Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores. The full assortment of FAO Schwarz-branded merchandise will also be offered online.

Furthermore, to celebrate the launch, each retail location will host a ribbon cutting ceremony on Saturday, Nov. 4, at 10 a.m. The first 25 children at each store will receive a gift and will have the opportunity to participate in the official FAO Schwarz ribbon cutting and photo opportunity. Guests visiting can also participate in an Instagram photo contest for a chance to win one of three FAO Schwarz prize packages.

“This cherished brand has been enjoyed by children and families for 155 years and we are delighted to carry this unique toy collection in our stores,” says Chad Stauffer, executive vice president and merchandising officer, The Bon-Ton Stores.