The new division will develop “broader, more-timely” merchandise assortments to better connect with college fans and alumni.
Fanatics currently provides e-commerce, omni-channel arena and stadium retail operations as well as brand management services for its collegiate partners; however, the new division will aim to provide partners with a better way to connect directly with their fan bases and alumni through a “broader, more-timely” merchandise assortment.
Additionally, Fanatics has acquired Fermata Partners, a collegiate licensing services practice, from CAA Sports, a division of CAA. Through the agreement, two of the founding members of Fermata–Derek Eiler and Chris Prindiville–will be joining Fanatics College.
Furthermore, the Fermata team that oversees the college licensing business will operate as a separate division integrated into the Fanatics business unit that manages other major sports brand licensing programs.
“The acquisition of Fermata’s collegiate
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.