Tween brand re-launches as an e-tailer after filing for bankruptcy in Decemeber 2014.
The teen fashion brand will debut its first new collection just in time for back-to-school with a print catalog and all-new, interactive e-commerce website. Among the new features of the site are a Hall of Fame, where shoppers can upload pictures of their purchases and interact with one another. The brand will also introduce a shoppable Instagram page as part of its re-launch.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.