FAB Exec Readies dELIA*s Re-Launch

Less than a year after filing for bankruptcy, teen retailer dELIA*s makes its return this month under the stewardship of Steve Russo, CEO of apparel licensee FAB NY. 

April 6, 2018

FAB Exec Readies dELIA*s Re-Launch

Tween brand re-launches as an e-tailer after filing for bankruptcy in Decemeber 2014.

Less than a year after filing for bankruptcy, teen retailer dELIA*s makes its return this month under the stewardship of Steve Russo, founder and chief executive officer of apparel licensee FAB NY, and Brian Lattman, who purchased Alloy Apparel and Accessories from dELIA*s in June 2013.

The teen fashion brand will debut its first new collection just in time for back-to-school with a print catalog and all-new, interactive e-commerce website. Among the new features of the site are a Hall of Fame, where shoppers can upload pictures of their purchases and interact with one another. The brand will also introduce a shoppable Instagram page as part of its re-launch.

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