April 6, 2018
Tween brand re-launches as an e-tailer after filing for bankruptcy in Decemeber 2014.
The teen fashion brand will debut its first new collection just in time for back-to-school with a print catalog and all-new, interactive e-commerce website. Among the new features of the site are a Hall of Fame, where shoppers can upload pictures of their purchases and interact with one another. The brand will also introduce a shoppable Instagram page as part of its re-launch.
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